While rules can sometimes be stretched or even broken, knowing your audience and your market will go a long way in helping you to promote your work.Have fun, write what you like, but make sure that you’re also writing with your target audience in mind. Readers do not respond well to these types of surprises. There are only so many ways to write a traditional sex scene, and they can become repetitive and boring. What is it about your characters or their circumstances that you can use to make your erotica different?
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As an erotica author, I’ve found that many people have preconceived notions about the art of writing erotica and erotic romance.
Before I became well versed in writing the genre, I had misconceptions of my own, and that led to much trial and error as I worked to refine my craft and learn how better to please my audience.
Make sure that romance is a strong part of your plot if you’re planning on marketing to erotic romance readers, and make sure you’re clear about your subgenres.
Let your audience know what they’re in for before they read your work: if you are including kinky or gay/lesbian aspects to your story, or if you are incorporating audience-specific subgenres such as horror, steampunk, or hard science fiction, be clear about those aspects in your marketing. One point that I cannot stress enough is the importance to be innovative and unique in your erotica.
The hero must be worth pursuing, and the heroine must be worthy of her hero. If you have an idea for a heterosexual erotic story with the hero taking full lead, consider ways you might revise it to focus more on the female’s point of view.
Some (very limited) authors have found success in shifting through both points of view, and it works well in some circumstances, but many editors will frown on the “head hopping” of internal dialog. Mixed-genre erotica and erotic romance are all the rage.
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