Members use criteria other members set, such as age range, gender and location.
Online dating sites use market metaphors to match people.
": A Descriptive Study of the Media Use of Individuals in Romantic Relationships" The most popular platforms are Twitter, Snapchat, Linked In and Instagram.
Apart from the popular social networks, there are social websites meant just for meeting and talking to someone new.
Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.
Other sites are more specific, based on the type of members, interests, location, or relationship desired.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.Some sites provide free registration, but may offer services which require a monthly fee.The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.