I wanted genuine, like-minded people to come to the site because they were truly looking for something special.Like others, I could have created a perception and advertised the fact that I have thousands of people on my site, but they would have been purchased profiles of people that don’t even know they are on my site – I believe that to be dishonest.
So I decided to take it upon myself to do some in-depth research into the online dating industry and was quite shocked with what I found.
In the UK alone, the dating industry turns over 3.7 billion and mostly all it offers is a complex platform for anyone to sign up on and leaves people to go it alone.
Well, there have been many; if it were easy then surely everyone would be doing it.
I’ve had issues with potential business partners and staff, all promising everything but not delivering.
I wanted to create a company that would be an honest brand with all the services and products you could possibly need to make your journey in finding that special someone in a way that is fun, personal, secure and, in turn, far more successful – and so I created Simplicity3.
Simplicity3 is an online dating agency, which also offers personal introduction services for people that don’t have the time to date online or have had a bad experience.
Well, my past relationships motivated me, and so did the future of finding people love and happiness.
This is what motivated me the most to start Simplicity3.
So is finding Mr Right for a legion of Bridget Jones’s a licence to print money? According to the Office for National Statistics, there are more single people between the ages of 18 and 70 in the UK today than ever before.
And, based on the idea that one in five singletons now uses some form of introductory service to help them find a new partner – partly because the internet boom has made dating agencies less of a taboo – the UK dating market is estimated by the Association of British Introduction Agencies (ABIA) to be worth around £1.2bn.
Most agencies combine the traditional agency model (face-to-face interviews etc) with an online presence and generate the majority of their earnings through membership fees, the costs and implementation of which can differ greatly from agency to agency.