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A senior editor at Fast Company, Feifer met his wife Jennifer Miller, a freelance journalist and author, through Ok Cupid after narrowing his search criteria to two requirements: "Jewish" and "journalist." Feifer and Miller told me they didn’t start using Ok Cupid with the hopes of finding their soulmates.Instead, both joined the site after ending long-term relationships and moving to a new city without many friends.

They both used the site to meet more people and go on more dates, while using their limited free time efficiently.

But even if algorithms aren’t the answer, there’s no doubt that online dating has led to successful relationships — my own included.

It only changes the process of discovery," says Mehr in Dan Slater's new book "Love in the Time of Algorithms: What Technology Does to Meeting and Mating." (Slater notes that Mehr was the only dating exec he interviewed who felt this way.) It’s the efficiency of this “process of discovery” that’s appealing to many daters.

“I guess maybe the promise of online dating is that it allows you to get out and have those experiences and make those mistakes and hopefully learn a lot from them,” said Slater. is to get [them] out there and get them to socialize.” Sure, you might encounter some horrific experiences — but hopefully you’ll learn from them and those lessons will benefit your search for a partner in the long run.

The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.

Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.itok=O3uvmmd V" data-description="Dating sites claim the ability to find you the perfect match.But are these algorithms the secret to life-long love, or just a way to suck in hopeless romantics?The question is: Are those first dates and relationships really any different from connections made in more traditional ways? Even though the number of budding Internet relationships is increasing, the overall rate of partnership is not increasing at all.This suggests that online dating is proving to be no more effective at creating lasting relationships than the old standards.Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.

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